I know, I know, its a horrible topic to talk about.. but it has hit the point that we can not hold the prices any longer for us to function. 

All brands increased their prices by 5%-7% (non Cubans) and 10% to 15% (Cubans) and add on the Tobacco import tax that has also increased 8%..together with our beautiful currency exchange rate…just the maths alone gives me headaches.. 

We have tried to hold on as much as possible, but after a long time without any increase, we had to take the leap.